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What is IMC?
IMC or Integrated Marketing Communication is an area of
Marketing that includes advertising, sales promotion, direct marketing, professional selling,
publicity, public relations, event marketing, support strategies, digital and
eMarketing, etc. etc. – any and all aspects of communicating
with target audiences is part of the world of IMC – print media,
broadcast, web, events, trade shows, email, direct mail, product placement –
it’s all IMC.
If you always thought
that you wanted to “work in advertising” IMC is for you. If you want to work on any aspect of
promoting/marketing a product, service, or organization, IMC is for you. And, there are many aspects of developing
and implementing IMC strategy. It’s
not all creative design. Do you like
analysis and research? IMC depends on
it. Do you like organizing and taking
care of details? That’s crucial in IMC
implementation.
Careers in IMC span
the gamut from agency work to corporate marketing to event marketing to
sponsorships to not-for-profit marketing - you will have hundreds of career
options by majoring in Marketing and completing the IMC Sequence. [If you know that you like sales and professional
selling, you should check out our
Professional Sales Institute.]
Check out
the links in our
IMC Job Search Matrix
for more specific ideas about careers in IMC.
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