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IMC Sequence
The IMC faculty in the Department
of Marketing at ISU have designed the IMC Sequence to allow Marketing Majors
to concentrate their coursework (i.e., electives) in preparation for a
career in IMC. Students complete the Marketing Major as well as 15 hours of
courses that provide valuable skills sets for IMC managers.
Degree offered: B.S. in Marketing
Students may choose to major with a general Marketing degree or
specialize in Integrated Marketing Communication or Professional Sales
Sequence.
Integrated Marketing Communication Sequence
Students are to have:
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Required core and non-business
courses (44 hours)
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Required Marketing major courses
(9 hours)
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Required Integrated Marketing
Communication sequence and elective courses (15 hours)
The following lists a brief description of the
courses offered as part of the Integrated Marketing Communication (IMC)
Sequence.
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MKT 233 –
Foundations of Integrated Marketing Communication: Provides
an introduction to and foundation for integrated marketing
communication (IMC). Coverage will include brand strategy,
management, measurement, integration of promotional mix tools,
secondary research tools for situation analysis as the
foundation for IMC planning, creative and media strategy and
decision-making, tracking and effectiveness measurement.
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MKT 331 –
Support Strategies for IMC: Provides in-depth coverage of
the
integration of support strategies into campaigns. This class
is new each time it runs - the latest cutting edge, emerging media
and strategy are explored -- e.g., buzz and viral marketing, the
latest digital formats, mobile, social networks, etc.
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MKT 332 –
IMC Creative Strategy and Design: Experience the creative strategy development process within an integrated
marketing communication (IMC) framework. Includes detailed coverage
and application of elements and principles of creative strategy and
design/layout. Using the Adobe Creative Suite (Illustrator, Photoshop & InDesign),
students custom design logos and layouts as elements of a Creative
Brief for an organization.
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MKT 333 –
Integrated Marketing Communication: This course is designed
to overview and experience the integrated marketing communication
(IMC) planning process. In addition to exploring the IMC planning process, within a marketing strategy
framework in class sessions, students experience IMC planning by
developing an IMC plan based on a thorough market/situation analysis
for clients/organizations.
NOTE: MKT 331 and/or MKT 332
should be taken PRIOR to or at least concurrently with MKT
333. These courses are intended to augment skills sets that
are used in MKT 333 - the IMC Sequence capstone, client project
class.
Other Elective Courses:
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MKT 234 – Personal Selling and
Relationship Marketing
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MKT 339.09 – Seminar in Marketing
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MKT 398.04 – Professional Practice:
Internship / Cooperative Education in Integrated Marketing
Communication
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