MKT 430 Advanced Marketing Management

          Class Pictures Summer 2010
            Class Roster - Strategy Teams Summer 2010

          Class Pictures Summer 2009
            Class Roster - Strategy Teams Summer 2009

          Class Pictures Summer 2008
          Class Roster - Strategy Teams Summer 2008    

          Syllabus

Class Helps

             PP Slides            Other Notes

            Chapter   1

            Chapter   2

            Chapter   3

            Chapter   4                Notes  Opp/Threat Profile  Environmental Response Strategies

            Chapter   5

            Chapter   6

            Chapter   7                Notes  Product and market positioning

            Chapter   8                Global Market Entry Strategies

            Chapter   9

            Chapter 10                Service Quality

            Chapter 11

            Chapter 12

            Chapter 13

Case Materials   

     Case Assignments in Marketing Mistakes & Successes

    Case Directions and Suggestions

    Some Additional Suggestions about Case Preparation

    Case Presentation and Analysis Rubric

    Summary of Key Strategy Concepts

    Key Strategy Questions

    Industry Strategy Case Description

    Industry Case Presentation and Analysis Rubric

    Review of 4 P's
        Product Mix
        Pricing, Placement, and Promotion

Scores          
          Exam 1 Summer 2010  

          Exam 2 Summer 2010

          Exam 3 Summer 2010

          Exam 4 Summer 2010

          Peer Evaluations Summer 2010

          Final Scores Summer 2010

          Instructions for Viewing Web pages on an Apple Computer

Miscellaneous        
            Sears Article in Pantagraph (6/21/08)

           Marketing Department Professional Dress Requirements
           Consequences for Violation of Dress Code
 


Page last updated July 06, 2010
Email comments to jecox@ilstu.edu.